Founded in 1998, Phoenix is a boutique investment management company based in Barnes, Southwest London, with a strong long-term track record of investment outperformance.
We are value investors inspired by Warren Buffett, Phil Fisher, Ben Graham and Charlie Munger.
We are business owners inspired by Warren Buffett, Henry Singleton and the Rales Brothers.
We are a continuously improving learning organisation inspired by W. Edwards Deming and Peter Senge.
Our development has been inspired by the companies in Bo Burlingham’s Small Giants.
Phoenix is employee owned and has a distinctive culture. We strive for excellence in investment management and in how we treat investors. We value humility, integrity and fairness. We have consistently applied and followed the same set of company and investment principles throughout our history. We are led by Gary Channon, who was co-founder and has been the CIO since inception.
Our original and flagship fund is is the Phoenix UK Fund, launched in 1998. We manage several segregated mandates following the same strategy.
In 2016, we took on the management of the Aurora Investment Trust (listed on the London Stock Exchange) to give all investors access to the same strategy. In 2018 we launched the Huginn Fund to apply our investment approach to a global investment universe.
Our primary objective is to protect and compound the capital trusted to us over the very long term at rates superior to those of a passive strategy. Superior means much higher and at lower risk.
We invest mainly in listed equity securities, purchasing minority holdings. We also have a means of investing in whole businesses through the Castelnau Group, where we apply all our learning, expertise and network to improve businesses that we control. As part of our direct business involvement, a team at Iona Star manages a seed stage venture capital fund in the fields of data, data science and AI. The learning flows both ways in that we apply what we learn from our own businesses to our business assessments and judgements.
All this is for the purpose of placing our investors’ capital in businesses that generate high returns on their capital and then letting time work its compounding magic.
Our approach only works if we partner with capital that understands and is comfortable with our approach, including the volatility that comes with concentration, the usual superficial unattractiveness of the things we buy, and the long timeframe over which our approach needs to be judged. At the same time, we are highly transparent in a way that allows investors to look through performance to underlying values and consistency of our approach.
We value humility, integrity and fairness.
Spark Your Investing Passion. Open the Door to Investment Wisdom and Step into Our Reading Room
Founded in 2024, Kana Capital is a privately held, long duration investment holding company inspired by the investment philosophy and organisational design of Warren Buffett and Charlie Munger’s Berkshire Hathaway.
© 2025 Kana Capital Limited